Discover
Know the story behind the data — patterns, barriers, voice and lived experience.
Attendance improvement that works in real schoolsFrom attendance data
From attendance data
to daily impact.
Attendance Advantage 365 helps school and trust leaders see the story, focus the response and demonstrate what is changing for pupils.
Built by experienced school leadersDesigned for sustainable improvement
Attendance is not a percentage to chase. It is a story to understand, a barrier to remove and an impact to demonstrate.
Paul CollinThe Attendance Advantage model
A disciplined route from insight to impact.
Five connected stages prevent attendance work from becoming a list of disconnected activities. The model starts with what is happening for pupils and ends with proof that the response worked.
Design
Build the right response around pupils, families and the school’s context.
Develop
Strengthen staff confidence, routines and leadership capacity.
Deliver
Turn plans into consistent action with ownership and visible follow-through.
Demonstrate
Show what changed, for whom, and whether the action made a difference.
For schools and trusts
Know who needs attention. Know what happens next.
Combine sharper diagnostics, leadership routines, staff development and practical tools with an intelligence platform designed around decisions — not just dashboards.
- Diagnose patterns and underlying barriers
- Prioritise pupils before absence becomes entrenched
- Strengthen case ownership and review routines
- Separate activity completed from impact achieved
365
Attendance leadership, all year round.
Not a one-off review. A repeatable improvement rhythm that builds confidence, clarity and capacity.
Free school resources
View resource hub Useful on Monday morning.
Weekly Attendance Review
A focused structure for turning attendance information into named actions and impact checks.
Open resourceAttendance Action Plan
Clarify the barrier, named owner, intended action, review point and evidence of impact.
Open resourceParent Communication Sequence
A practical sequence from supportive early contact through to formal attendance processes.
Open resourceWeekly attendance insight
The data is only the start.
Short, practical reflections for headteachers, attendance leaders and trust teams — focused on what to notice, what to ask and what to do next.
Read this week’s insightStop reviewing attendance. Start reviewing impact.
If the conversation ends with “the family was contacted”, the work is only half-finished. The stronger question is: what changed because we acted?
Read in 3 minutesLed by experience
Designed by leaders who understand the pressure.
Attendance Advantage 365 is created by Develop2Teach and led by Paul Collin, an experienced headteacher, executive leader and school improvement specialist. It is built around the reality of leading attendance improvement: complex barriers, limited capacity and high accountability.
Visit Develop2Teach